How A Marketing Agency Scaled From 25 To 120 Employees Without HR Chaos
A fast-growing marketing agency replaced spreadsheets and manual HR processes with a centralized workforce platform, enabling seamless growth from 25 to 120 employees without adding administrative complexity.
Employees Managed in One System
Employee records, attendance, and payroll became fully centralized.
HR Hours Saved Monthly
Manual administrative tasks and follow-ups were significantly reduced.
Payroll Accuracy
%
Automated payroll processing reduced errors and improved compliance.
About Lumen Reach
Lumen Reach is a full-service marketing agency specializing in digital campaigns, brand strategy, and performance marketing for clients across Southeast Asia. As the company expanded rapidly, managing people, payroll, and compliance became increasingly difficult.
Platform Solutions Used
- Employee Management
- Payroll Automation
- Attendance and Leave Tracking
- Employee Self-Service
- Reporting and Analytics
Industry
Financial Services
Company Size
12 To 35 Employees
Location
Multiple Offices Across Southeast Asia
Use Case
HR and Workforce Management During Rapid Growth
Payrun’s Approach
Payrun provided Lumen Reach with a centralized platform for employee management, payroll processing, attendance tracking, and reporting, enabling the company to scale efficiently while maintaining operational consistency.
Customer Perspective Quote
"We were hiring faster than our HR processes could keep up. Payrun gave us structure, visibility, and confidence to scale without creating administrative chaos."
— Sabrina Tan, Head of People, Lumen Reach
The Challenge
Lumen Reach experienced rapid growth as new clients and projects increased demand for specialized talent. Within two years, the company expanded from 25 employees to 120 across multiple teams including creative, media buying, account management, and operations.
However, HR processes failed to scale at the same pace.
Employee information was stored across spreadsheets, payroll calculations required manual work every month, and leave requests were handled through email threads. As headcount increased, administrative tasks consumed more time and introduced greater risk of errors.
Managers struggled to maintain visibility into attendance and leave balances, while HR teams spent hours answering repetitive employee queries.
The leadership team realized that continued growth would require a more scalable HR infrastructure.
The Solution Approach
Lumen Reach selected Payrun to centralize workforce operations and eliminate fragmented HR workflows. Employee records were migrated into a single system, providing HR teams with one source of truth for workforce data.
Payroll automation reduced manual calculations while attendance and leave policies were standardized across departments.
Employees gained access to self-service features, allowing them to submit leave requests, view payslips, and update information without HR intervention.
Leadership teams also gained access to real-time reports for workforce planning and compliance tracking.
Implementation Journey
The implementation process began with migrating employee records and configuring payroll structures according to company policies.
Departments were onboarded in phases to ensure minimal disruption to ongoing operations. Attendance rules, leave policies, and approval workflows were customized to match the agency's requirements.
Managers received training on reporting and team oversight, while employees adopted self-service tools for everyday HR tasks. Within three weeks, Lumen Reach successfully transitioned from manual processes to a fully centralized HR platform.
Results And Business Impact
The shift to Payrun created measurable improvements across accuracy, efficiency, and operational confidence.
Key Outcomes
- Workforce scaled from 25 to 120 employees without increasing HR headcount
- 35 hours of administrative work saved every month
- Payroll accuracy improved to 99.80%
- Employee onboarding time reduced by 70%
- Leave and attendance tracking became fully automated
With Payrun in place, Lumen Reach built an HR foundation capable of supporting future growth while maintaining operational efficiency.
Future Growth Plans
Lumen Reach plans to expand into new markets and continue growing its workforce over the coming years.
The leadership team intends to use Payrun's reporting capabilities to improve workforce planning, strengthen compliance processes, and support a distributed workforce.
With scalable HR infrastructure already in place, the company is well-positioned to pursue growth without operational bottlenecks.