Cookie Policy

Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

When You visit Our Website, We may place a number of Cookies in Your web browser. These Cookies help Us to:

• Ensure the technical functionality and security of the Website.
• Remember Your login details so that You don’t need to re-enter them every time.
• Personalize Your browsing experience based on preferences (e.g., language, theme).
• Understand how You interact with Our Website to improve its structure, content, and performance.
• Deliver relevant advertisements and measure their effectiveness.

There are two main types of Cookies:

• Session Cookies: These are temporary Cookies that are deleted automatically when You close Your browser. They are typically used to support navigation and essential functions during Your current visit.
• Persistent Cookies: These remain stored on Your device for a defined period (or until You delete them manually). They are used to remember Your preferences for future visits.

In addition to Cookies, We may use similar technologies such as web beacons, pixels, and scripts. These technologies perform functions similar to Cookies, such as tracking usage patterns or enabling certain features.

We use Cookies for several purposes:

• Essential Website Functions: Some Cookies are necessary for the Website to function properly. Without these, certain services cannot be provided — for example, secure login, session management, or filling forms.
• Analytics and Performance: These Cookies collect information about how users interact with the Website. For example, which pages are visited most often, time spent on pages, or error messages encountered. This data helps Us continuously improve Website performance.
• Functional Cookies: These Cookies remember additional functionality such as live chat or personalized interactions. If disabled, some features may not work correctly.
• Advertising and Marketing: We shall use Cookies (in future) to deliver relevant ads and measure the success of campaigns. For example, Cookies may be used to understand which ads prompted You to visit Our Website.
• Third-Party Services: Our Website may include features from third parties (e.g., embedded videos, maps). These services may set their own Cookies to function properly.

5. Types of Cookies We Use

6. Tools and Services We Use

Google Analytics 4 (Performance & Analytics)

We use Google Analytics 4 to collect anonymized data about how visitors interact with our website. Google may process this information on servers outside the EU. Learn more: Google’s Privacy & Terms

You can prevent Google Analytics from collecting data about You by installing the Google Analytics Opt-Out Browser Add-On.Google Analytics Opt-Out Browser Add-On.

PostHog (Performance & Analytics)

We use PostHog to analyze product and landing page usage to improve user experience and conversion performance. All data collected via PostHog is anonymized and used for internal analytics.

Ahrefs (Performance & Analytics)

We use Ahrefs to understand referral traffic, site SEO performance, and backlink analytics. Ahrefs cookies track visit sources and help us identify how users discover Payrun.

Chat Widget (Functional)

Our live chat widget allows you to contact our team directly from the website. The widget sets cookies to maintain chat sessions and remember previous interactions. If you disable Functional Cookies, this chat feature will not work properly.

7. Managing and Withdrawing Consent

You have the right to decide whether to accept or reject Cookies.

Cookie Settings Panel

You can manage or withdraw Your consent at any time using the “Cookie Settings” link at the bottom of our Website. From there, You can accept or reject different categories of Cookies (except Strictly Necessary Cookies, which cannot be disabled through the panel).

Browser Settings

Most browsers also allow You to manage Cookies through their settings. You can block new Cookies, delete existing Cookies, or configure notifications. Instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari (Desktop)
• Safari (Mobile)
• Android Browser
• Opera
• Opera Mobile

Please Note: Disabling certain Cookies may affect the functionality and performance of the Website. Some features may not work correctly if Cookies are blocked.

8. Cookie Duration

The duration of cookies varies depending on their purpose. Some expire when you close your browser (session cookies), while others remain for longer (persistent cookies). We periodically review and minimize retention where possible.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

Name	Description	Duration
csrftoken	Security cookie used to prevent cross-site request forgery (CSRF).	Session
wpconsent_preferences	This cookie is used to store the user's cookie consent preferences.	180 days

Chat Widget

Enables live chat functionality and session continuity.

Name	Description	Duration
chat_session_id	Maintains the user’s chat session during interactions with live chat.	6 months

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

Name	Description	Duration
cookiePreferences	Registers cookie preferences of a user	2 years
td	Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.	session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Ahrefs

Used to collect anonymous website usage statistics and performance insights via Ahrefs tools.

Learn more

Name	Description	Duration
ahrefs_visitor	Identifies unique visitors for anonymous analytics.	2 years

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more

Name	Description	Duration
_gali	Used by Google Analytics to determine which links on a page are being clicked	30 seconds
_ga_	ID used to identify users	2 years
_gid	ID used to identify users for 24 hours after last activity	24 hours
_gat	Used to monitor number of Google Analytics server requests when using Google Tag Manager	1 minute
_gac_	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	90 days
__utma	ID used to identify users and sessions	2 years after last activity
__utmt	Used to monitor number of Google Analytics server requests	10 minutes
__utmb	Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.	30 minutes after last activity
__utmc	Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.	End of session (browser)
__utmz	Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server	6 months after last activity
__utmv	Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.	2 years after last activity
__utmx	Used to determine whether a user is included in an A / B or Multivariate test.	18 months
_ga	ID used to identify users	2 years

PostHog

PostHog is used to collect anonymous usage statistics and product interaction data to help improve website performance and user experience.

Learn more

Name	Description	Duration
_posthog	Used by PostHog to store anonymous analytics and track user interactions.	1 year

9. Third-Party Services and International Transfers

Some third-party providers (e.g., Google) may process data outside the European Economic Area (EEA). In such cases, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission.

10. Policy Updates

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or our practices. Updated versions will be posted on this page with a revised “Last updated” date. We encourage You to review this Policy periodically to stay informed about how We use Cookies.

11. Contact Us

If you have any questions or concerns about our Cookie Policy or data practices, please contact:

Payrun Privacy Team

You can prevent Google Analytics from collecting data about You by installing the Google Analytics Opt-Out Browser Add-On.

Email: privacy@payrun.app

Website: https://payrun.app/